The Issue

For underserved kids, the basics are never basic. Every school day, many children go to school without basic needs like socks and underwear. When kids don’t have these items they often feel insecure, embarrassed, and don’t want to attend school. This back-to-school season, Pair Up with JCPenney and the Y, to ensure all kids have what they need to succeed.

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Pair Up with Us

Together, let’s make sure school kids have what they need most.

You Buy One, We Give One: From August 1 to 15, for each pack of kids’ socks or underwear sold, JCPenney will donate a pack to a child in need through our partners at the Y who help ensure all kids have what they need to thrive – up to 750,000 pairs.

Pair Up Now!

Donate to the Y: Help kids and families in need reach their full potential. Donate Now!

Our Partnership

Building on a nearly 20-year relationship, JCPenney has teamed up with the Y as its signature charity partner. The collaboration with the Y allows JCPenney to strengthen the communities where its customers and associates live, work and shop. Working with the Y, JCPenney is helping kids and families reach their full potential. Customers and associates see the partnership brought to life through product purchases that support the Y’s youth development, healthy living and social responsibility initiatives along with fundraising and exclusive events in local JCPenney stores and communities.

$1,000,000 Donation


In support of our partnership and to ensure all kids have what they need to succeed, The JCPenney Foundation has made a $1M contribution to the Y to support National Afterschool and Preschool Programs. This is inclusive of Achievement Gap initiatives such as Summer Learning Loss Prevention (SLLP), Power Scholars Academy (PSA), and the Achiever’s program.

For more information about JCPenney and our commitment to building strong, vibrant communities, please click here.

About The Y


The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. To learn more about the Y, please click here.